Journal Of Media Business StudiesSCIE

英文簡介Journal Of Media Business Studies期刊介紹

The Journal Of Media Business Studies is a multidisciplinary academic platform that focuses on the business and management aspects of the media industry. The journal not only promotes a deeper understanding of media business operations in academia, but also provides empirical research and theoretical insights for the practice community to help media professionals make informed decisions in a rapidly changing media environment. The goal is to serve as a bridge between academic research and media practice, providing scientific guidance and strategic thinking for the development of media businesses by publishing high-quality research on business model innovation, strategic planning, market dynamics analysis, consumer behavior research, competitive strategy, and digital transformation in the media industry.

The journal encourages the use of a variety of research methods, including quantitative analysis, qualitative research, case studies and comparative studies, to enrich the diversity of media business knowledge. The journal also pays special attention to the impact of emerging technologies on media businesses, such as artificial intelligence, big data analytics, social media and mobile technologies, and how these technologies are shaping the creation, distribution and consumption of media content.

期刊簡介Journal Of Media Business Studies期刊介紹

《Journal Of Media Business Studies》該刊近一年未被列入預警期刊名單，目前已被權威數據庫SCIE收錄，得到了廣泛的認可。

該期刊投稿重要關注點：

• 預計審稿時間：
• SCIE
• 非預警