International Journal Of AdvertisingSCIESSCI

英文簡介International Journal Of Advertising期刊介紹

The International Journal of Advertising is an academic journal dedicated to research in the field of advertising, providing a platform for experts and scholars in the advertising industry to publish high-quality research results. This magazine covers multiple fields such as advertising media, direct sales, promotion, sponsorship, public relations, and integrated marketing, dedicated to exploring various aspects of the advertising industry and its impact on consumer behavior, brand management, and social culture.

The magazine background is closely related to the rapid development of Internet technology. The prosperity of the Internet advertising industry provides a rich research scene for advertising research, and also promotes the in-depth and rich research at home and abroad. With the diversified development of social media, short and long videos, and e-commerce, Internet advertising continues to explore business boundaries, and the media industry and consumer behavior have changed under the impetus of new technologies.

期刊簡介International Journal Of Advertising期刊介紹

《International Journal Of Advertising》自1982出版以來，是一本管理學優(yōu)秀雜志。致力于發(fā)表原創(chuàng)科學研究結果，并為管理學各個領域的原創(chuàng)研究提供一個展示平臺，以促進管理學領域的的進步。該刊鼓勵先進的、清晰的闡述，從廣泛的視角提供當前感興趣的研究主題的新見解，或審查多年來某個重要領域的所有重要發(fā)展。該期刊特色在于及時報道管理學領域的最新進展和新發(fā)現(xiàn)新突破等。該刊近一年未被列入預警期刊名單，目前已被權威數(shù)據(jù)庫SCIE、SSCI收錄，得到了廣泛的認可。

該期刊投稿重要關注點：

• 預計審稿時間：
• 管理學
• COMMUNICATION
• SCIE
• SSCI
• 中科院3區(qū)
• 非預警